hakim, fadli and Ridwan, Ridwan (2025) STRATEGI PENGEMBANGAN WISATA KAMPUNG ADAT GEBONG MEMARONG DI DESA GUNUNG MUDA KECAMATAN BELINYU KABUPATEN BANGKA PROVINSI KEPULAUAN BANGKA BELITUNG. Diploma thesis, IPDN.
![[img]](http://eprints.ipdn.ac.id/style/images/fileicons/text.png) |
Text
revisi fix Repository Fadli Hakim.pdf Download (474kB) |
Abstract
Problem Statement/Background (GAP): Cultural tourism development in Indonesia still tends to focus on mainstream destinations, ignoring the unique potential of Indigenous communities. The Gebong Memarong Traditional Village in Gunung Muda Village, Bangka Regency, holds valuable cultural and ecological heritage but remains underdeveloped as a tourism destination due to limited infrastructure, low digital promotion, and weak collaboration among stakeholders. Purpose: This research aims to analyze and formulate a development strategy for Gebong Memarong Traditional Village based on the Triple Bottom Line (TBL) framework: Profit, People, and Planet. Method: The study uses a qualitative descriptive approach with the Triple Bottom Line (TBL) theory as an analytical framework. Data were collected through observation, documentation, and in-depth interviews with six key informants selected purposively due to their direct involvement in tourism management and policy. Informants included the Village Head of Gunung Muda, the Head of the Mapur Traditional Institution, a local MSME actor, a tourism manager, touris, and the Head of the Bangka Regency Tourism and Culture Office. Their perspectives represent the dimensions of profit, people, and planet within sustainable development. Result: The strategy identified includes: (1) economic empowerment through MSME and cultural tourism; (2) active participation of the Mapur Indigenous community, especially youth; and (3) preservation of traditional values and environmental sustainability. Conclusion: The TBL-based development strategy offers a holistic approach that integrates economic growth, cultural preservation, and environmental protection. Collaboration between local government, Indigenous institutions, and the community is crucial to realizing sustainable tourism in Gebong Memarong. Keywords: Cultural Tourism; Indigenous Community; Development Strategy; Triple Bottom Line; Gebong Memarong. Permasalahan/Latar Belakang (GAP): Pengembangan wisata budaya di Indonesia umumnya masih terfokus pada destinasi-destinasi populer, sehingga potensi wisata berbasis komunitas adat belum tergarap maksimal. Kampung Adat Gebong Memarong di Desa Gunung Muda, Kabupaten Bangka, memiliki kekayaan budaya dan ekologis yang tinggi, namun belum dikembangkan optimal sebagai destinasi wisata akibat keterbatasan infrastruktur, promosi digital yang minim, serta rendahnya kolaborasi antar pihak terkait. Tujuan: Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi pengembangan wisata Kampung Adat Gebong Memarong berbasis kerangka Triple Bottom Line (Profit, People, Planet). Metode: Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teori Triple Bottom Line (TBL). Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan wawancara mendalam terhadap enam informan kunci. Informan dipilih secara purposive karena memiliki keterlibatan langsung dalam pengelolaan dan kebijakan wisata, terdiri dari Kepala Desa Gunung Muda, Ketua Lembaga Adat Mapur, pelaku UMKM, pengelola wisata, wisatawan, dan Kepala Dinas Pariwisata dan Kebudayaan Kabupaten Bangka. Jumlah dan komposisi informan dipilih untuk merepresentasikan tiga dimensi keberlanjutan: profit, people, dan planet.Hasil/Temuan: Strategi yang dirumuskan mencakup: (1) pemberdayaan ekonomi melalui UMKM dan wisata budaya; (2) peningkatan partisipasi aktif masyarakat adat Mapur khususnya generasi muda; dan (3) pelestarian nilai budaya tradisional dan keberlanjutan lingkungan. Kesimpulan: Strategi pengembangan berbasis TBL mampu menghadirkan pendekatan yang holistik antara pertumbuhan ekonomi, pelestarian budaya, dan perlindungan lingkungan. Kolaborasi antara pemerintah daerah, lembaga adat, dan masyarakat menjadi kunci utama pengembangan wisata berkelanjutan di Gebong Memarong. Kata Kunci: Wisata Budaya; Komunitas Adat; Strategi Pengembangan; Triple Bottom Line; Gebong Memarong.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Pembangunan Ekonomi dan Pemberdayaan Masyarakat FPP |
| Date Deposited: | 20 Jun 2025 08:06 |
| Last Modified: | 20 Jun 2025 08:06 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/24834 |
Actions (login required)
 |
View Item |
