Handarikfan, Diaz and Wahyuni, Rina (2025) ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA PERILAKU PENGGUNA SISTEM PARKIR CASHLESS DI KOTA SURABAYA PROVINSI JAWA TIMUR. Diploma thesis, Institut Pemerintahan Dalam Negeri.
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ANALISIS TECHNOLOGY ACCEPTANCE MODEL PADA PERILAKU PENGGUNA SISTEM PARKIR CASHLESS DI KOTA SURABAYA PROVINSI JAWA TIMUR (6).pdf Download (1MB) |
Abstract
Problem Statement/Background (GAP): This study focuses on the low level of adoption of the cashless parking system among the public in Surabaya, despite its implementation in seven designated parking locations (PTK) since February 2024. This phenomenon indicates a gap between technological availability and user acceptance. Purpose: This study aims to analyze user behavior in adopting and using the cashless parking system in Surabaya using the Technology Acceptance Model (TAM) framework. Method: The research employs a quantitative approach with data collected via digital questionnaires (Google Forms) from 151 respondents. Sampling used a stratified technique based on age and gender. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, including both outer and inner model testing. Result: The results show that users tend to be proactive and supportive of the cashless parking system. This is evidenced by the R² value of 0.739 for the Attitude Toward Using variable and 0.839 for the Behavioral Intention to Use variable. Moderation analysis shows that gender significantly moderates the effect of Perceived Ease of Use on Intention to Use, while age does not show significant results. Conclusion: The public's intention to adopt the cashless parking system in Surabaya is strongly influenced by their perceptions and attitudes. It is recommended to enhance digital literacy and provide technological support, especially for older users and women. The Surabaya City Government should also improve infrastructure access and conduct widespread socialization to increase public acceptance. Keywords: Technology Acceptance Model; Cashless Parking; SEM-PLS
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Teknologi Rekayasa Informasi Pemerintahan FMP |
| Date Deposited: | 17 Jun 2025 08:01 |
| Last Modified: | 17 Jun 2025 08:01 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/24483 |
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