Noya, Roy Samuel and Martini, Ani (0202) STRATEGI KOMUNIKASI POLITIK KOMISI PEMILIHAN UMUM DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PEMILIHAN UMUM 2024 DI KOTA AMBON PROVINSI MALUKU. Diploma thesis, Institut Pemerintahan Dalam Negeri.
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Abstract
ABSRACT Problem/Background (Research Gap): This research is motivated by the low level of public participation in elections in Ambon City and the role of the General Elections Commission (KPU) in increasing participation through political communication strategies. Purpose: The objective of this study is to analyze the political communication strategy of the KPU of Ambon City in increasing public participation in elections. Method: This research uses a qualitative approach with a descriptive qualitative method. Data were collected through in-depth interviews with 15 informants, consisting of KPU members, PPK, PPS, sub-district heads, sub-district secretaries, village chiefs (raja negeri), village secretaries, and community members, as well as through documentation. Data analysis was conducted based on the indicators of the Political Communication Strategy Theory by Anwar Arifin. Results: The political communication strategy of the KPU of Ambon City has not been fully effective due to socio-cultural barriers such as alcohol abuse, political apathy, geographical limitations, and lack of intensive direct communication. The selection of communication methods and media has also not been fully adapted to the conditions of the community, particularly in areas with low digital literacy. However, the strategy is supported by the involvement of community leaders, inter-institutional collaboration, and the use of social media and face-to-face approaches, which remain effective. Conclusion: The political communication strategy implemented by the KPU has not been optimal due to several obstacles; however, it is supported by the involvement of local figures, institutional collaboration, media utilization, and face-to-face approaches. To optimize this strategy, it is recommended that the KPU of Ambon City enhance direct communication with vulnerable groups and first-time voters, strengthen regional mapping in campaign implementation, and conduct continuous evaluation to address existing social barriers. Keywords: Political Communication Strategy, Public Participation, General Elections Commission (KPU), Election ABSTRAK Permasalahan/ Latar Belakang (GAP): Penelitian ini dilatarbelakangi oleh rendahnya tingkat partisipasi masyarakat Kota Ambon dalam pemilu dan peran Komisi Pemilihan Umum (KPU) dalam meningkatkan partisipasi masyarakat melalui strategi komunikasi politik. Tujuan: Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi politik KPU Kota Ambon dalam meningkatkan partisipasi masyarakat dalam pemilu. Metode: Penelitian ini menggunakan pendekatan kualitatif dengan metode kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam terhadap 15 informan yang terdiri dari anggota KPU, PPK, PPS, camat, sekcam, raja negri, sekretaris negri, dan masyarakat serta dokumentasi. Analisis data dilakukan berdasarkan indikator Teori Strategi Komunikasi Politik menurut Anwar Arifin. Hasil/Temuan: Strategi komunikasi politik KPU Kota Ambon belum berjalan optimal akibat kendala sosial budaya seperti kebiasaan mabuk, apatisme politik, keterbatasan geografis, serta komunikasi langsung yang belum intensif. Pemilihan metode dan media komunikasi juga belum sepenuhnya disesuaikan dengan kondisi masyarakat, khususnya di wilayah dengan literasi digital rendah. Meski begitu, strategi ini didukung oleh keterlibatan tokoh masyarakat, kerja sama lintas lembaga, serta pemanfaatan media sosial dan pendekatan tatap muka yang masih efektif. Kesimpulan: Strategi komunikasi politik yang dilakukan oleh KPU belum optimal karena beberapa kendala, namun disisi lain strategi ini didukung dengan keterlibatan tokoh masyarakat, kerja sama lintas lembaga, pemanfaatan media serta pendekatan tatap muka. Guna memaksimalkan strategi komunikasi politik ini, KPU Kota Ambon disarankan untuk meningkatkan komunikasi langsung kepada kelompok rentan dan pemilih pemula, memperkuat pemetaan wilayah dalam pelaksanaan sosialisasi, serta melakukan evaluasi berkelanjutan guna mengatasi hambatan sosial yang ada. Kata kunci: Strategi Komunikasi Politik, Partisipasi Masyarakat, Komisi Pemilihan Umum (KPU), Pemilu
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Politics and Government > Applied Indonesian Politics |
| Depositing User: | Politik Indonesia Terapan |
| Date Deposited: | 15 Jul 2025 06:58 |
| Last Modified: | 15 Jul 2025 06:58 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/24137 |
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