Katili, Muhammad Syahrul R. and Mu'tamirudin, Mu'tamirudin (2025) Strategi Komunikasi Penertiban Ruang Milik Jalan Di Gorontalo Outer Ring Road (GORR). Diploma thesis, IPDN.
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Abstract
ABSTRACT Problem statement/background (GAP): The issue of road space utilization illustrates the problems in spatial planning to realize the golden Indonesia 2045. The violations of road space utilization that occur along the Gorontalo Outer Ring Road that can cause accidents show the lack of supervision and control carried out by Satpol PP. The complexity of the problem is exacerbated by repressive actions taken by Satpol PP that only lead to reprimands without providing an understanding of the utilization of road space to the public. Satpol PP's communication strategy is needed to increase public understanding so that it can create awareness in the community itself. Purpose: The purpose of this study is to elaborate the dynamics of road space arrangement both in terms of government actions and community responses using the Communication Strategy theoretical framework. Method: The research was conducted in Gorontalo Outer Ring Road using descriptive qualitative approach. The research data was collected through interviews with Satpol PP and the community. The interview data was then verified by triangulating observation and documentation data. Result: The communication strategy of the Gorontalo Province Pamong Praja Police Unit has not gone well, because there is still one indicator that is the benchmark for the success of the communication strategy, namely the credibility and attractiveness indicators in the dimension of the communicator's role in communication have not been implemented and measured properly. Keywords: Street Space; Communication Strategy; Satpol PP ABSTRAK Permasalahan/Latar Belakang (GAP): Isu pemanfaatan ruang milik jalan menggambarkan bagaimana permasalahan dalam penataan ruang untuk mewujudkan indonesia emas 2045. Adanya pelanggaran pemanfaatan ruang milik jalan yang terjadi di sepanjang jalan Gorontalo Outer Ring Road yang dapat menimbulkan kecelakaan menunjukkan kurangnya pengawasan maupun penertiban yang dilakukan oleh Satpol PP. Kompleksitas masalah diperparah oleh tindakan represif yang dilkukan oleh Satpol PP hanya berujung pada teguran tanpa memberikan pemahaman mengenai pemanfaatan ruang milik jalan kepada masyarakat. Perlunya strategi komunikasi Satpol PP untuk meningkatkan pemahaman masyarakat sehingga dapat menciptakan kesadaran pada masyarakat itu sendiri. Tujuan: Tujuan penelitian ini mengelaborasi dinamika penataan ruang milik jalan baik dalam aspek tindakan pemerintah dan respon masyarakat menggunakan kerangka teori Strategi Komunikasi. Penelitian dilaksanakan di Gorontalo Outer Ring Road dengan pendekatan kualitatif deskriptif. Metode: Data penelitian dikumpulkan melalui hasil wawancara kepada Satpol PP dan masyarakat. Data hasil wawancara kemudian diverifikasi dengan triangulasi data observasi dan dokumentasi. Hasil: Temuan menunjukkan kurangnya kredibilitas Satpol PP di mata masyarakat menimbulkan kurangnya motivasi masyarakat melaksanakan pesam yang disampaikan oleh Satpol PP. Rekomendasi penelitian menekankan pada evaluasi dalam internal Satpol PP serta memperbaiki kredibilitas Satpol PP di mata masyarakat. Kata Kunci: Ruang Milik Jalan; Strategi Komunikasi; Satpol PP
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Praktik Perpolisian Tata Pamong FPM |
| Date Deposited: | 27 May 2025 08:15 |
| Last Modified: | 27 May 2025 08:15 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/23176 |
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