Sitepu, Narisha Fidela and Rukmana S.IP, M.SI, Maris Gunawan (2025) EFEKTIVITAS PENERTIBAN REKLAME SPANDUK OLEH SATUAN POLISI PAMONG PRAJA DI KABUPATEN KOTAWARINGIN TIMUR PROVINSI KALIMANTAN TENGAH. Other thesis, INSTITUT PEMERINTAHAN DALAM NEGERI.
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Abstract
ABSTRACT Problem/Background (GAP): The limited studies on the effectiveness of local regulation enforcement in controlling banner advertisements in district areas, particularly in Kotawaringin Timur Regency, highlight a research gap in understanding the role of the Civil Service Police Unit (Satpol PP) as a key actor in maintaining public order. This issue is relevant given the widespread violations related to unlicensed banners, improper placement, non-compliance with size regulations, and tax arrears, despite the existence of local regulations. Purpose: This study aims to analyze the effectiveness of banner advertisement enforcement by Satpol PP. Method: This research uses a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. Results/Findings: The findings indicate that the enforcement of banner advertisements in Kotawaringin Timur Regency has not been effective. Throughout 2024, there were 278 recorded violations in December, showing a significant increase from 112 cases in January. The violations included banners obstructing the public road space (180 cases) and unlicensed or tax-delinquent banners (98 cases). The main inhibiting factors include limited human resources in Satpol PP, insufficient operational budget, low public legal awareness, and suboptimal coordination among Satpol PP, the Regional Revenue Agency (Bapenda), and the Investment and One-Stop Integrated Service Agency (DPMPTSP). Although measures such as routine patrols, written warnings, and direct removal of illegal banners have been implemented, they have yet to create a strong deterrent effect. Conclusion: In conclusion, strengthening the institutional capacity of Satpol PP, optimizing inter-agency synergy, and adopting participatory approaches involving the community are necessary to ensure more effective and sustainable enforcement of advertisement regulations. Keywords: Advertising, Effectiveness, Law Enforcement ABSTRAK Permasalahan/Latar Belakang (GAP): Masih terdapatnya pelanggaran reklame spanduk yang tidak sesuai dengan aturan di Kabupaten Kotawaringin Timur Tujuan: Penelitian ini bertujuan untuk menganalisis efektivitas penertiban reklame spanduk oleh Satpol PP. Metode: Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis data 2 dilakukan melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil/Temuan: Hasil penelitian menunjukkan bahwa penertiban reklame spanduk di Kabupaten Kotawaringin Timur belum berjalan efektif. Sepanjang tahun 2024, tercatat 278 pelanggaran pemasangan reklame spanduk pada bulan Desember, naik signifikan dari 112 kasus di bulan Januari. Pelanggaran tersebut mencakup spanduk yang menghambat fungsi ruang milik jalan (180 kasus) serta spanduk tidak berizin atau menunggak pajak (98 kasus). Faktor penghambat utama mencakup kurangnya sumber daya manusia pada Satpol PP, keterbatasan anggaran operasional, rendahnya kesadaran hukum masyarakat, serta koordinasi yang belum optimal antara Satpol PP, Bapenda, dan DPMPTSP. Meskipun telah dilakukan langkah-langkah seperti patroli rutin, teguran tertulis, dan pencopotan langsung spanduk ilegal, namun efek jera belum tercipta secara maksimal. Kesimpulan: kesimpulannya, dibutuhkan penguatan kapasitas kelembagaan Satpol PP, optimalisasi sinergi antarinstansi, serta pendekatan partisipatif kepada masyarakat agar penegakan aturan reklame dapat berjalan lebih efektif dan berkelanjutan. Kata kunci: Efektivitas, Penegakan Hukum, Reklame
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Praktik Perpolisian Tata Pamong FPM |
| Date Deposited: | 14 Jul 2025 00:45 |
| Last Modified: | 14 Jul 2025 00:45 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/23099 |
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