Ahmad, Bagas Pratama (2022) EFEKTIVITAS KOMUNIKASI MASSA MELALUI VIDEOTRON DALAM PEMENUHAN INFORMASI PUBLIK PADA DINAS KOMINFO DAN STATISTIK PROVINSI GORONTALO. Diploma thesis, Institut Pemerintahan Dalam Negeri.
|
Text
RIngkasan Skripsi Bagas Ahmad.pdf Download (1MB) | Preview |
Abstract
ABSTRACT Problem Statement/Background (GAP): The development of communication media forces humans to face change. The change is the transformation from conventional media to digital media, one of which is videotron. Currently, videotron has been used by the government as a medium of information, including the Gorontalo Provincial Government, which is located at Simpang Lima, Gorontalo City. The position of the videotron is in a fairly heavy traffic flow, so that people only have a little time to view the information displayed, plus the monitor light is quite disturbing for motorists passing through the area. Purpose: This study aims to identify and analyze; (1) effectiveness of mass communication through videotron; (2) inhibiting factors in mass communication via videotron; (3) efforts to overcome these obstacles. This research was conducted at the Department of Communication and Information and Statistics of Gorontalo Province using qualitative research methods. Method: The data analysis technique used descriptive analysis. Data was collected by means of interviews, observation and documentation. Result: The results showed that mass communication through videotron was quite effective. The use of videotron has been going well, but there are still some technical problems in its use and the location of the videotron is not quite right because it is in a heavy traffic flow.Conlusion: Of the 6 dimensions used in the study, 4 of them have been achieved, namely the dimensions of timeliness, message content, message format, and message source. Meanwhile, the dimensions of the media and the recipient of the message have not been fulfilled. There are several inhibiting factors in the process of mass communication through videotron, including the lack of supervision of videotron, lack of technical management operators for videotron, videotron management applications often experience errors. Steps in overcoming these obstacles are by installing CCTV in the area around Videotron, increasing the number of videotron managing operators, and manually updating videotron content. In improving the quality of this videotron, the government needs to carry out a socialization related to this videotron, make regulations on the use of videotron for private parties, add video content and change the theme of content on videotron. Keywords: Effectiveness, Communication Media, Transformation, Videotron
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Teknologi Rekayasa Informasi Pemerintahan FMP |
| Date Deposited: | 14 Jun 2022 06:10 |
| Last Modified: | 14 Jun 2022 06:10 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/8796 |
Actions (login required)
 |
View Item |
