DEVELOPMENT STRATEGY OF BANGUN SARI FLOWER TOURISM IN DELI SERDANG REGENCY NORTH SUMATERA PROVINCE

HASUGIAN, AULIA HABIB (2019) DEVELOPMENT STRATEGY OF BANGUN SARI FLOWER TOURISM IN DELI SERDANG REGENCY NORTH SUMATERA PROVINCE. Diploma thesis, INSTITUT PEMERINTAHAN DALAM NEGERI.

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Abstract

Bangun Sari Flower Tourism is one of the attractions in Deli Serdang Regency. It offers clean air and beautiful scenery for tourists. But there are problems in its management. There are needs to be made strategies that can be used to develop flower tourism of Bangun Sari thus enhancing people's welfare. This study aims to identify and describe the strategies that can be used in the development of Bangun Sari Flower Tourism and limiting factors in the development of Bangun Sari Flower Tourism object as well as efforts to overcome the obstacles. Analysis of the strategies are ASOCA analysis (Suradinata: 2013) to look at internal factors and external factors. The method used is descriptive qualitative research method with inductive approach. Data was collected through interviews, observation, and documentation. The results of this study resulted in six alternative strategies used in the development strategy of Bangun Sari Flower Tourism such as AbO strategy, SO strategy, AgO strategy, AbC strategy, SC Strategy, and AgC strategy. The strategy is expected in realizing the development of Bangun Sari Flower Tourism with optimization Bangun Sari Attraction management. Keywords : Strategy, Development of Bangun Sari Flower Tourism, ASOCA

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Campus > IPDN Kampus Jatinangor
Depositing User: Kelas S1 EBC Manajemen Pemerintahan
Date Deposited: 12 Jul 2019 04:07
Last Modified: 12 Jul 2019 04:07
URI: http://eprints.ipdn.ac.id/id/eprint/3711

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