Ardelia, Rizki and Lambelanova, Rossy (2025) POSITIONING POLITIK KEPALA DESA PEREMPUAN DALAM PEMILIHAN KEPALA DESA BERBASIS E-VOTING DI DESA SEMUDUN KABUPATEN MEMPAWAH TAHUN 2023. Other thesis, IPDN.
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Abstract
ABSTRACT Problem/Background (GAP): Male dominance in village leadership is still a reality in many areas in Indonesia, including in Mempawah Regency. The election of Mrs. Wahdah as the first female village head in Semudun Village in the 2023 e-voting-based Village Head Election is an interesting political phenomenon to study. Purpose: This study aims to determine the political positioning of the Semudun Village Head in the e-voting-based village head election in Semudun Village in 2023. Method: The research method used is a qualitative approach and data collection techniques with in-depth interviews and documentation. The theory used in this study is the political positioning theory by Worcester and Baines (2006), which includes four dimensions, namely market research and political issues, opposition and opponent research, political product preparation and delivery of political messages. Results: The results of the study indicate that the political positioning carried out by the Semudun village head is considered quite successful, but there is one dimension that is not yet optimal, namely the delivery of political messages that is carried out only relying on direct meetings and has not used social media. Conclusion: The success of Mrs. Wahdah as the first female village head in Semudun Village in the 2023 e-voting Pilkades shows the effectiveness of a political positioning strategy that includes community research, observation of opponents, program preparation, and delivery of political messages. Although the delivery of messages has not been optimal, a people-oriented approach, collaboration with local figures, and gender-responsive programs are the keys to victory. This strategy can be an example for other female candidates in building a leadership image at the village level. Keywords: Political Positioning, Village Head Election, Female Village Head ABSTRAK Permasalahan/Latar Belakang (GAP): Dominasi laki-laki dalam kepemimpinan desa masih menjadi realitas di banyak daerah di Indonesia, termasuk di Kabupaten Mempawah. Terpilihnya Ibu Wahdah sebagai kepala desa perempuan pertama di Desa Semudun pada Pilkades 2023 berbasis e-voting menjadi fenomena politik yang menarik untuk dikaji. Tujuan: Penelitian ini bertujuan untuk mengetahui positioning politik Kepala Desa Semudun dalam pemilihan kepala desa berbasis e-voting di Desa Semudun pada taun 2023. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif dan teknik pengumpulan data dengan wawancara mendaam serta dokumentasi. Teori yang digunakan dalam penelitian ini adalah teori positioning politik oleh Worcester dan Baines (2006), yang mencakup empat dimensi yaitu riset pasar dan isu politik, riset oposisi dan lawan, penyusunan produk politik dan penyampaian pesan politik. Hasil/Temuan: Hasil penelitian menunjukkan bahwa positioning politik yang dilakukan kepala desa semudun dinilai cukup berhasil namun ada satu dimensi yang belum maksimal yakni penyampaian pesan politik yang dilakukan hanya mengandalkan pertemuan secara langsung belum menggunakan media sosial. Kesimpulan: Keberhasilan Ibu Wahdah sebagai kepala desa perempuan pertama di Desa Semudun dalam Pilkades e-voting 2023 menunjukkan efektivitas strategi positioning politik yang mencakup riset masyarakat, pengamatan lawan, penyusunan program, dan penyampaian pesan politik. Meskipun penyampaian pesan belum maksimal, pendekatan yang merakyat, kolaborasi dengan tokoh lokal, dan program responsif gender menjadi kunci kemenangan. Strategi ini dapat menjadi contoh bagi kandidat perempuan lainnya dalam membangun citra kepemimpinan di tingkat desa.. Kata Kunci: Positioning Politik, Pemilihan Kepala Desa, Kepala Desa Perempuan
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | J Political Science > JS Local government Municipal government |
| Divisions: | Faculty of Politics and Government > Applied Indonesian Politics |
| Depositing User: | Politik Indonesia Terapan |
| Date Deposited: | 18 Jun 2025 01:21 |
| Last Modified: | 18 Jun 2025 01:21 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/24500 |
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