ALFA, ILYASA SULYA and PRIHATINI, JULIATI (2025) PEMBERDAYAAN PESERTA PROGRAM JAKPRENEUR BINAAN SUKU DINAS PERINDUSTRIAN PERDAGANGAN KOPERASI USAHA KECIL DAN MENENGAH MELALUI PEMANFAATAN DIGITAL MARKETING DI KOTA ADMINISTRASI JAKARTA BARAT. Diploma thesis, Institut Pemerintahan Dalam Negeri.
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Ilyasa Sulya Alfa_32.0346_PEMBERDAYAAN PESERTA PROGRAM JAKPRENEUR BINAAN SUKU DINAS PERINDUSTRIAN PERDAGANGAN KOPERASI USAHA KECIL DAN MENENGAH MELALUI PEMANFAATAN DIGITAL MARKETING.pdf Download (436kB) | Preview |
Abstract
Problem Statement: The Jakpreneur program serves as a medium for collaboration between MSMEs and the West Jakarta government. However, utilization of digital marketing has not been fully mastered by program participants, resulting in limited use of digital channels for market expansion. Purpose: This study aims to analyze and describe the empowerment efforts conducted by the Industry, Trade, Cooperatives, and SMEs Sub-Department (PPKUKM) of West Jakarta City through the utilization of digital marketing. Method: A qualitative descriptive approach was employed, with data collected via participant observation, documentation, and semi-structured interviews using purposive and accidental sampling Results: Empowerment is structured around the “7P” framework registration, mentoring, licensing, marketing, financial reporting, and capital facilitation and has been implemented comprehensively across program stages. Conclusion: To sustain and deepen empowerment, digital marketing utilization must be continually enhanced through tailored programs that align with ongoing digital transformation. Keywords: digital marketing; empowerment; Jakpreneur; MSMEs.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Pembangunan Ekonomi dan Pemberdayaan Masyarakat FPP |
| Date Deposited: | 17 Jun 2025 08:04 |
| Last Modified: | 17 Jun 2025 08:04 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/24485 |
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