PENINGKATAN PENDAPATAN PELAKU UMKM MELALUI TOURISM MARKETING JEMBER FASHION CARNAVAL DI KABUPATEN JEMBER

Prasetya, Maura Aurellia Prasetya and Ridwan, Ridwan (2025) PENINGKATAN PENDAPATAN PELAKU UMKM MELALUI TOURISM MARKETING JEMBER FASHION CARNAVAL DI KABUPATEN JEMBER. Diploma thesis, INSTITUT PEMERINTAHAN DALAM NEGERI.

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Abstract

ABSTRACT Problem/Background (GAP): The problem that motivates researchers to take this title is how to increase the income of MSME actors through tourism marketing Jember Fashion Carnaval in Jember Regency. Purpose: to know and describe the increase in income of MSME actors through tourism marketing Jember Fashion Carnaval in Jember Regency and provide an impact on the community in Jember Regency. Method: using qualitative research methods with a descriptive approach. The data collection techniques used were primary data sources obtained from interviews and observations, while secondary data were obtained from documentation. Using purposive sampling and snowball sampling in determining informants. Results/Findings: the findings obtained are that the increase in income of MSME actors through Tourism Marketing Jember Fashion Carnaval in Jember Regency as a whole is true that there is an increase in the income of each MSME actor when the JFC event takes place. This has been measured based on the four dimensions of the theory used. In the implementation of the JFC event which lasted for three days, MSME actors who participated said that there was an increase in income compared to income on the usual day. The income increased about more than twice. However, the reality that occurred in the field in 2024 was a total decrease in overall economic income not in the income of each MSME actor. Conclusion: based on the results found, market access that has not been able to expand its reach, digitalization and promotion that is not optimal, the revitalization of Jember Regency Square which is a venue zone for MSME actors to sell and unfavorable weather factors. So that this is what causes a reduction in MSME actors which has an impact on reducing income in 2024. Keywords: Income Increase, MSMEs, JFC, Tourism Marketing ABSTRAK Permasalahan/Latar Belakang (GAP): Permasalahan yang melatarbelakangi peneliti untuk mengambil judul ini ialah bagaimana peningkatan pendapatan pelaku UMKM melalui tourism marketing Jember Fashion Carnaval di Kabupaten Jember. Tujuan: untuk mengetahui dan mendeskripsikan peningkatan pendapatan pelaku UMKM melalui tourism marketing Jember Fashion Carnaval di Kabupaten Jember dan memberikan dampak kepada Masyarakat di kabupaten Jember. Metode: menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan yakni Sumber data primer diperoleh dari wawancara dan observasi, sedangkan data sekunder diperoleh dari dokumentasi. Menggunakan Purposive sampling dan snowball sampling dalam menentukan informan. Hasil/Temuan: temuan yang diperoleh yakni Peningkatan Pendapatan Pelaku UMKM Melalui Tourism Marketing Jember Fashion Carnaval Di Kabupaten Jember secara keseluruhan benar adanya terjadi peningkatan pendapatan masing-masing pelaku UMKM pada saat acara JFC berlangsung. Hal ini telah diukur berdasarkan empat dimensi dari teori yang digunakan. Pada pelaksanaan acara JFC yang berlangsung selama tiga hari para pelaku UMKM yang ikut berpartisipasi mengatakan bahwa terjadi peningkatan pendapatan dibandingkan dengan pendapatan di hari biasanya. Pendapatan meningkat sekitar lebih dari dua kali lipat. Akan tetapi, realita yang terjadi di lapangan pada tahun 2024 adanya total penurunan pendapatan ekonomi secara keseluruhan bukan pada pendapatan masing-masing pelaku UMKM. Kesimpulan: berdasarkan hasil yang ditemukan, akses pasar yang belum mampu memperluas jangkauan, digitalisasi dan promosi yang kurang maksimal, adanya revitalisasi Alun-alun Kabupaten Jember serta faktor cuaca yang tidak mendukung. Sehingga hal inilah yang menyebabkan berkurangnya pelaku UMKM yang berdampak pada penurunan pendapatan di tahun 2024. Keywords: Peningkatan Pendapatan, UMKM, JFC, Tourism Marketing

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HS Societies secret benevolent etc H Social Sciences > HT Communities. Classes. Races
Divisions:	Faculty of Politics and Government > Community Economic and Rural Development
Depositing User:	Pembangunan Ekonomi dan Pemberdayaan Masyarakat FPP
Date Deposited:	19 May 2025 02:48
Last Modified:	19 May 2025 02:48
URI:	http://eprints.ipdn.ac.id/id/eprint/21047

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