wibisono, ibnu and Wahab, Abdul (2025) KOMUNIKASI PERSUASIF SATUAN POLISI PAMONG PRAJA DALAM PENERTIBAN BANGUNAN LIAR DI KABUPATEN TANGERANG PROVINSI BANTEN. Other thesis, Institut Pemerintahan Dalam Negeri.
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Abstract
ABSTRACT: Problem Statement (Research Gap): This study focuses on the application of persuasive communication by the Civil Service Police Unit (Satpol PP) of Tangerang Regency in regulating illegal buildings. Population growth and limited land availability have led to the emergence of illegal structures that do not comply with spatial planning regulations. Satpol PP is expected not only to act repressively but also to prioritize persuasive communication to build public legal awareness. Purpose: This study aims to describe and analyze the application of persuasive communication by Satpol PP in addressing the regulation of illegal buildings in Tangerang Regency. Method: This research employs a descriptive qualitative method with an inductive approach. Data collection techniques include in-depth interviews with Satpol PP officers and community members, direct observation, and documentation. DeVito's theory of persuasive communication is used as the basis for analysis. Result: Satpol PP implements persuasive communication through personal approaches, clear legal information dissemination, and offering alternative solutions. Obstacles encountered include a lack of public understanding of regulations, uneven information dissemination, and social anxiety caused by evictions. Conclusion: Effective implementation of persuasive communication can enhance the efficiency of illegal building regulation while minimizing potential conflict. A more systematic, collaborative, and human-centered communication strategy is needed to support the creation of public order and community protection. Keywords: Illegal Buildings, Tangerang Regency, Persuasive Communication, Regulation, Civil Service Police Unit. ABSTRAK: Permasalahan (Kesenjangan Penelitian): Penelitian ini berfokus pada penerapan komunikasi persuasif oleh Satuan Polisi Pamong Praja (Satpol PP) Kabupaten Tangerang dalam penertiban bangunan liar. Pertumbuhan penduduk dan keterbatasan lahan menyebabkan munculnya bangunan liar yang tidak sesuai regulasi tata ruang. Satpol PP diharapkan tidak hanya bertindak represif, tetapi juga mengedepankan komunikasi persuasif untuk membangun kesadaran hukum masyarakat. Tujuan: Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis penerapan komunikasi persuasif Satpol PP dalam mengatasi penertiban bangunan liar di Kabupaten Tangerang. Metode: Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan induktif. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan anggota Satpol PP dan masyarakat, observasi langsung, serta dokumentasi. Teori komunikasi persuasif menurut DeVito digunakan sebagai landasan analisis. Hasil/Temuan: Komunikasi persuasif Satpol PP diwujudkan melalui pendekatan personal, pemberian informasi hukum yang jelas, dan penawaran solusi alternatif. Hambatan yang ditemukan meliputi kurangnya pemahaman masyarakat tentang regulasi, ketidakmerataan informasi, dan kecemasan sosial akibat penggusuran. Kesimpulan: Penerapan komunikasi persuasif yang baik dapat meningkatkan efektivitas penertiban bangunan liar dengan meminimalisir potensi konflik. Diperlukan strategi komunikasi yang lebih sistematis, kolaboratif, dan berbasis pendekatan humanis untuk mendukung terciptanya ketertiban umum dan perlindungan masyarakat. Kata kunci: Bangunan Liar, Kabupaten Tangerang, Komunikasi Persuasif, Penertiban, Satuan Polisi Pamong Praja.
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Praktik Perpolisian Tata Pamong FPM |
| Date Deposited: | 15 May 2025 04:51 |
| Last Modified: | 15 May 2025 04:51 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/20588 |
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