Muhammad, Raihan Habibi and Rozali, Ilham (2024) INOVASI TEKNOLOGI INFORMASI DAN MEDIA SOSIAL DALAM PROMOSI DESTINASI WISATA DI DAERAH KOTA METRO PROVINSI LAMPUNG. Diploma thesis, IPDN.
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Abstract
ABSTRACT Problem Statment/Background (GAP): The utilization of information technology (IT) and social media in promoting tourist destinations in Kota Metro has brought significant benefits to the development of the tourism industry. With the adoption of advanced and creative information technology, the promotion of tourist destinations in Kota Metro becomes more affordable and accessible to both local residents and foreign tourists. Social media platforms such as Instagram, Facebook, and YouTube have become effective channels for sharing information about tourist attractions, cultural activities, and special events held in Kota Metro. Through social media, tourist destinations can reach a wider audience, increase brand awareness, and attract potential tourists.. Purpose: This study aims to identify the potential and challenges in the use of IT and social media in enhancing the attractiveness of tourist destinations in Kota Metro. Methods: Through qualitative approach and literature review, this research analyzes the positive impact of using social media in expanding the reach of tourist destination promotions, increasing tourist interest, and strengthening Kota Metro's image as an attractive tourist destination. Results: This study demonstrates the success of implementing smart tourism in Kota Metro through four main dimensions: informativeness, accessibility, interactivity, and personalization. Information technology, including the "Wisata Metro" website and social media platforms such as Instagram, Facebook, and TikTok, play a crucial role in tourism promotion. Collaboration with local influencers also enhances the visibility of tourist destinations. However, challenges such as the digital divide and technical constraints need to be addressed. Investment in human resources and IT infrastructure is crucial to improve the effectiveness of promotions. The Department of Youth, Sports, and Tourism continues to strive to increase the number of tourists through digital platforms and social media. Conclusion: Based on observations and data analysis, the implementation of innovative information technology and social media in promoting tourist destinations in Kota Metro has been successful in enhancing informativeness, accessibility, interactivity, and personalization, despite facing challenges such as the digital divide and technical constraints in website management. Keywords: Information Technology, Social Media, Tourism Promotion. ABSTRAK Permasalahan/Latar Belakang (GAP): Pemanfaatan teknologi informasi (TI) dan media sosial dalam promosi destinasi wisata Kota Metro telah membawa manfaat yang signifikan bagi pengembangan industri pariwisata. Dengan adopsi teknologi informasi yang canggih dan kreatif, promosi destinasi wisata Kota Metro menjadi lebih terjangkau dan mudah diakses oleh masyarakat lokal maupun wisatawan mancanegara. Media sosial seperti Instagram, Facebook, dan YouTube telah menjadi platform yang efektif untuk membagikan informasi tentang objek wisata, kegiatan budaya, dan acara-acara khusus yang diadakan di Kota Metro. Melalui media sosial, destinasi wisata dapat mencapai audiens yang lebih luas, meningkatkan kesadaran merek, dan menarik minat wisatawan potensial. Tujuan: Penelitian ini bertujuan untuk mengidentifikasi potensi dan tantangan dalam penggunaan TI dan media sosial dalam meningkatkan daya tarik destinasi wisata Kota Metro.. Metode: Melalui pendekatan kualitatif dan studi literatur, penelitian ini menganalisis dampak positif dari penggunaan media sosial dalam memperluas jangkauan promosi destinasi wisata, meningkatkan minat wisatawan, dan memperkuat citra Kota Metro sebagai tujuan wisata yang menarik. Hasil/Temuan: Penelitian ini menunjukkan keberhasilan penerapan smart tourism di Kota Metro melalui empat dimensi utama: informativeness, accessibility, interactivity, dan personalization. Teknologi informasi, termasuk situs web "Wisata Metro" dan media sosial seperti Instagram, Facebook, dan TikTok, berperan penting dalam promosi wisata. Kolaborasi dengan influencer lokal juga meningkatkan visibilitas destinasi wisata. Namun, tantangan seperti kesenjangan digital dan kendala teknis perlu diatasi. Investasi dalam sumber daya manusia dan infrastruktur TI sangat penting untuk meningkatkan efektivitas promosi. Dinas Kepemudaan, Olahraga, dan Pariwisata terus berupaya meningkatkan jumlah wisatawan melalui platform digital dan media sosial. Kesimpulan: Berdasarkan hasil pengamatan dan analisis data, penerapan inovasi teknologi informasi dan media sosial dalam promosi destinasi wisata di Kota Metro menunjukkan keberhasilan dalam meningkatkan informativeness, accessibility, interactivity, dan personalization, meskipun menghadapi tantangan seperti kesenjangan digital dan kendala teknis pengelolaan website. Kata kunci: Teknologi Informasi, Media Sosial, Promosi Pariwisata.
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Teknologi Rekayasa Informasi Pemerintahan FMP |
| Date Deposited: | 12 Jun 2024 01:05 |
| Last Modified: | 12 Jun 2024 01:05 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/18489 |
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