haq, muhammad alvi fachreza (2022) komunikasi politik dalam pemenangan pemilihan kepala daerah di kota serang tahun 2018. Diploma thesis, Institut Pemerintahan Dalam Negeri.
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Abstract
The growth of democracy in Indonesia after the reformation has increased very high. One developing democracy is the election of regional heads. In the process of selecting a regional head, several factors need to be considered to facilitate the clean goal. Political communication is one of the most important indicators to gain public sympathy for victory in elections. The recapitulation results in the election of the Serang City Election Commission, in the election of the Mayor and Deputy Mayor of Serang City, determined the pair number 03 Syafrudin-Subadri as the elected Mayor and Deputy Mayor of Serang City 2018-2023, with 108,988 votes. Purpose: This study aims to determine the political communication of winning the Syafrudin-Subadri pair in the election of the Mayor and Deputy Mayor of Serang City 2018. Method: This study uses a descriptive qualitative method. The theory that I use in this research is the Political Communication Theory proposed by Anwar Arifin. This data was obtained through interviews with the winning team and the elements deemed relevant to this research. Result: The results of the study revealed that communication won Syafrudin and Subadri in the 2018 Regional Head Elections in Serang City, by Caring for Figures, Strengthening Institutions, establishing closeness and opening friendships with the community, creating persuasive political messages to attract public attention, creating togetherness, building consensus and using media. Most effective during the campaign to spread their political message to the people of Serang City. Conclusion: The Syafrudin-Subadri pair in the 2018 Serang City Regional Elections tried to form a religious and populist character so that the winning pair could position themselves as people in order to know the problems that exist in the community. The supporting factors in implementing this winning political communication are having a good infrastructure line and having a strong vision and mission in the coalition. As well as the inhibiting factor, namely the existence of voter fragmatism and facing people who have less education and are not supported by major political parties. There is a political communication strategy carried out by the Syafrudin-Subadri pair in the Regional Head Election, the strategy found through the SWOT strategic analysis resulted in 11 strategies. Keywords: Political Communication, Political Parties, Pilkada, Serang City
| Item Type: | Thesis (Diploma) |
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| Subjects: | J Political Science > JS Local government Municipal government |
| Divisions: | Faculty of Politics and Government > Applied Indonesian Politics |
| Depositing User: | Politik Indonesia Terapan |
| Date Deposited: | 29 Jun 2022 07:03 |
| Last Modified: | 29 Jun 2022 07:03 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/10217 |
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