ANGGRAENI, VERENA DEA (2022) PERAN DINAS PERINDUSTRIAN DAN PERDAGANGAN DALAM PENCIPTAAN WIRAUSAHA BARU (WUB) DI KOTA BANJARMASIN. Diploma thesis, IPDN.
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Abstract
Problem Statment/Background (GAP): The target of the WUB program, which is to create 2500 WUB by 2020, has been achieved. However, each implementation only increases the growth of WUB in quantity, but is not accompanied by an increase in quality. This is because the program only aims to create WUB but does not accommodate the development of WUB itself. The role of the Department of Industry and Trade is very necessary to make the WUB that has been created so that it still exists and is competitive. Purpose: For this reason, this study aims to determine and analyze the role of the Banjarmasin City Industry and Trade Office in the formation of the WUB, the obstacles that occur to the efforts made to overcome the obstacles of the Banjarmasin City Industry and Trade Office in the creation of the WUB. Method: Penelitian ini menggunakan jenis penelitian kualitatif, dengan metode deskriptif,dan pendekatan induktif. Permasalahan dalam penelitian ini dianalisis dengan menggunakan teori Peran dari Soekanto (2012) yang meliputi norma-norma, individu dalam organisasi, perilaku, dan didukung dengan Peraturan Walikota No.27 Tahun 2016 tentang Pedoman Penciptaan WUB. Result: The results of this study indicate that the role of the Department of Industry and Trade in the Creation of New Entrepreneurs (WUB) is good, this is indicated by the activities of debriefing, mentoring, controlling, and marketing in accordance with the guidelines. The obstacles faced are (1) limited training time; (2) Lack of Utilization of Technology by Business Actors. The efforts are (1) Entrepreneurial Incubator; (2) Digital Marketing Workshop. Suggestions in this study are (1) Adding competent experts; (2) The Department of Industry and Trade becomes a facilitator to create accounts on social media or marketplaces on one of the platforms in accordance with the marketing targets. Conclusion/Sugegestion: The Department of Industry and Trade of the City of Banjarmasin needs to pay attention to business actors, especially small business actors. Not all business people have good marketing skills. With good marketing, business actors will get information about a product that is needed or booming among consumers so that business actors can continue to develop products. Keywords: New Entrepreneur, Department of Industry and Trade.
| Item Type: | Thesis (Diploma) |
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| Subjects: | A General Works > AS Academies and learned societies (General) |
| Divisions: | Campus > IPDN Kampus Jatinangor |
| Depositing User: | Pembangunan Ekonomi dan Pemberdayaan Masyarakat FPP |
| Date Deposited: | 27 Jun 2022 04:23 |
| Last Modified: | 27 Jun 2022 04:23 |
| URI: | http://eprints.ipdn.ac.id/id/eprint/10122 |
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